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  <title>Riset Pemasaran dan Konsumen:</title>
  <subTitle>Posisi produk, Ekuitas merek, Konsep diri, Loyalitas toko, Sikap dan preferensi, Strategi harga, dan Keluhan pelanggan</subTitle>
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  <namePart>Sumarwan, Ujang</namePart>
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  <namePart>Puspitawati, Herien</namePart>
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  <namePart>Hariadi, Agustinus</namePart>
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  <publisher>IPB Press</publisher>
  <dateIssued>2013</dateIssued>
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  <extent>xx,360 p. :ill. ;22 cm.</extent>
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